Chief Marketing Office for Inclusive Majority

A C-suite executive that has the responsibility of creating brand awareness for sales to the inclusive majority.

Chief Inclusive Majority Officer

A C-suite executive that has the responsibility of driving all efforts in an organization for the inclusive majority.

Director Impact Sourcing

A procurement professional charged with the responsibility of executing and managing an organization’s Impact Sourcing Strategy.

Diversity

Outdated historical term used to replace the word “minority” but still used to reference labels, classifications or groups of people.

EHOF

Entrepreneurs Hall of Fame.

Entrepreneurs Hall of Fame

is an Initiative developed by Omnikal that recognizes individuals for outstanding contributions to developing, creating and supporting entrepreneurship in the United States.

Inclusion

The term inclusion captures, in one word, an all-embracing societal ideology that includes all people.

Inclusive Majority

The majority population in the United States, which is the aggregate of many different demographics.

Inclusive supply base

An organization that has a balanced supply chain by using inclusive majority owned businesses as well as non majority businesses.

Impact Sourcing

The use of supply chain partners to reach a Target Market(s).

Impact Sourcing Program

A supply chain strategy that uses it suppliers to achieve economic impact for specific targeted groups.

The target groups typically would be defined by the marketing function and executed by the procurement function.

Impact Sourcing Strategy

A supply chain initiative within an organization’s procurement processes that drives revenue based upon the selection suppliers demographic reach.

Inclusive Entrepreneurship

The movement to include and consider all entrepreneurs for new learning, growth, talent, mentorship and funding opportunities that advance our country and world economies and impact forward.

Inclusive supply chain

The use of Inclusive Majority owned businesses and non majority businesses in an organization’s supply chain.

Inclusive Majority Business Owner

A business owned and operated by a member of the inclusive majority.

Inclusive Majority Supplier

A supply chain partner whose business is owned and operated by a member of the Inclusive Majority.

Inclusive Majority Marketing Vice President

A senior level executive that has the responsibility for managing the marketing department that creates brand awareness for sales to the inclusive majority.

Inclusive Majority Marketing Director

A senior level executive that has the responsibility of creating brand awareness for sales to the inclusive majority.

Inclusive Majority Marketing Manager

A marketing professional who leads an organization’s efforts in reaching the Inclusive Majority marketplace.

Impact Sourcing Strategy

A supply chain initiative within an organization’s procurement processes that drives revenue based upon the selection suppliers demographic reach.

Inclusive Entrepreneurship

The movement to include and consider all entrepreneurs for new learning, growth, talent, mentorship and funding opportunities that advance our country and world economies and impact forward.

Influencer Marketing

is a type of marketing that focuses on using key thought leaders and influencers to drive your brand’s message to the larger market.

Kenton’s Sourcing Strategy

All roads lead to revenue

A procurement strategy that uses suppliers owned by all backgrounds of people to capture the “Total Market” opportunity for selling an organization’s goods and services.

Manager Impact Sourcing

A procurement professional charged with the responsibility of executing and managing an organization’s Impact Sourcing Strategy.

Manager Impact Sourcing

A procurement professional charged with the responsibility of executing and managing an organization’s Impact Sourcing Strategy.

Manager Supplier Inclusion / Supplier Inclusion Manager

A professional whose functional responsibilities are to conduct sourcing of companies to meet the requirements of an organization’s Impact Sourcing Program.

NEI

National Entrepreneur Initiative.

National Entrepreneur Initiative

is an Initiative offered by Omnikal designed to encourage entrepreneurship, it uses the Omni500 business owners to motivate and inspire people in the communities they operate through.

Omni 500 Awards

An Omnikal initiative that recognizes members for outstanding business success. A program designed to inspire and motivated communities across the United States by highlighting local business success stories.

Omnikal Initiatives

The programs, strategies and concepts implemented by the Omnikal organization.

Omnikal

The nation’s largest, inclusive business organization, built to empower all entrepreneurs and small to medium privately owned companies through a powerful social B2B platform that fuels real growth & success.

Omnikal Business Owner

A member of Omnikal that subscribes to the Omnikal Code of Ethics.

Omnikal Supplier

A member of Omnikal that provides products or services to Omnikal client’s supply chain.

Omnibase

The largest database of privately owned businesses in the United States.

Omni50 Awards

An Omnikal initiative that recognizes organizations for exceptional commitment to the inclusive majority.

Supplier Inclusion Program

A formal program implemented by an organization to achieve initiatives amongst it’s targeted group(s) of business owner.

Supplier Inclusion

The use of business partners that represent an organization’s strategy for engaging Inclusive Majority owned companies in their supply chain.

Together We Are

TWA is a timely Initiative offered by Omnikal, providing strategic consulting, internal and external multi-media brand communications to help brands align with the Inclusive Majority.

TWA

Together We Are.

Total Market

A marketing approach where everyone is included. Everyone is represented. Every single time. The Total Market approach is all about remembering that there’s more than one type of consumer you’re trying to reach.

The ‘OWGN’

The Old White Guy’s Network is the old perceived majority that is rapidly shifting. Our future leaders are coming up as inclusive millennials that now represent the Inclusive Majority.